Crimson Peak
From just looking at the poster in a whole, I can definitely identify this film as being a horror film due to the dark colours and the font of the main title. Also, in the background there seems to be dangerous spikes coming from the structure that could be very harmful.
The thing that the viewer is immediately drawn to is the man's head as he has a light source behind his head making his face stand out against the dark background. The light is slightly tinted green which could be due to the dark green walls that the man is surrounded by. The light is coming from the window behind his head which looks like an old designed window which can show that the film is based in the past. We can also tell that the film is set in the past due to the design of the structure around the man as old houses usually have beautifully cut beams to hold the houses up.
The unique selling points of the poster is most definitely the actors name and the director as they are both very well known. Tom Hiddleston is very well known for playing Loki in the Avengers and Captain Nichols in War Horse which are both very successful and popular films. Guillermo Del Toro is well known for directing a wide range of fantasy and action films such as Pans Labyrinth and HellBoy which, even though they were released a long time ago, are still very successful films.
The slogan of the poster is a simple 'BEWARE', this represents the horror genre because they are telling you that there is something bad. It may be something good behind something bad, e.g. Tom Hiddleston's character may look good whereas he could be hiding the bad.
In the background we can see gothic patterns surrounding Hiddleston's character. This could represent the dark fantasy that the film is. It can also show that his character is sophisticated but mysterious. The patterns are also bordering the character showing that he may be secluded and isolated during the film which can make a person become evil.
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