The Uninvited Trailer Analysis

The Uninvited

The trailer to ‘The Uninvited’ begins slowly, giving the basic outline of the narrative. Seconds in to the trailer, we are already aware that the girls mother has died in a fire. We gain further knowledge of the situation as the trailer moves on. We become familiar with the characters and the roles that they play. Like other horror movie trailers, the trailer begins slow and speeds up towards the end of the trailer which is shown though a montage of short, scary shots showing the events during the film. There is also a final burst of action before the trailer ends.

The genre is clearly stated in the beginning of the trailer as we fist find out that there was a fire that claimed lives. Fire and death are two things that are often associated with horror movies. Throughout the trailer, we are shown the creepy goings on that happen to the main girl. This supports the fact that the film is a horror as such footage wouldn’t be shown in a romantic film. In the beginning of the trailer, soft music is heard, signifying the innocent settings and characters but as the end of the trailer approaches the sound of drums is heard as the shots become quicker which builds suspension and tension. When that drumming stops, a loud creepy sound is heard which is leading up to something. When the glass drops to the floor all of the music and sounds stop. This makes the audience seem afraid as they can only hear the sound of breathing as they wait for the final burst of horror. A hand then grabs the girls shoulder and she screams which shocks and makes the viewer jump. The audience is now exited and is tempted further to go and see the film in the cinema.

The editing in the trailer is prominently used to create the suspension and excitement because it features different footage at different points. The speed varies at points to create tension and through this, different moods from the audience are created. The speed is a key factor in the trailer because the trailer begins slowly and the speed increases until the abrupt stop before the final burst at the end of the trailer which is the main character in the middle of the shot and the creepy hand grabs her on the shoulder making her scream. This leaves the audience wanting more, making them want to go and see the movie in the cinema.