Magazine Analysis - SFX

SFX

The title 'SFX stands for Science Fiction Expo which clearly shows that the magazine is aimed at Sci-Fi enthusiasts. The title partly hides behind the main image to put emphasis on the main topic of the magazine.

The main person on the character is Thor who was recently featured in the film Avengers: Assemble which suggests that this particular issue is discussing this particular character where there is an article talking of the sequel to Thor's own original film. The fact that Chris Hemsworth (Thor) is an attractive man would potentially appeal to the femal audience. The character overlaps the masthead and images along the bottom of the cover put more emphasis on how important he is in the issue.

The other pictures are featured in a band at the bottom of the page containing 'The Walking Dead', 'Doctor Who' and 'Supernatural'. This could mean that they are revealing information about their new seasons. I have noticed that the front cover only contains male characters which could mean that the magazine is aimed at males.

The main colours that are featured on the cover are blue, red and white. The blue suggests the theme of masculinity as blue is usually associated with boys which could also suggest the primary audience, men.The red is used to hilight certain words and pictures which could represent importance or urgency and the fact that this torch red stands out against the blue which enhances it.

The font portrayed in the title is bold with a silver metallic 3D effect, dominating a quarter of the magazine cover. They used this metallic effect because it stands out due to it being the only text with this effect and this shiny effect presents the idea of something brand new representing the contents of the magazine. The fonts for the subheadings are shown using capitals to enhance the theme of urgency and importance.

By using the word “Exclusive” makes it sound that the reader will have s privileged experience by purchasing this particular issue. I have also noticed the word “plus” has been repeated quite a bit which the audience could be led to believe that the audience is getting more for their money.

There is a use of direct appeal like “Everything you need to know” and “Your essential guide to the new season” creates the idea that this magazine is made for them, extending on the feeling of being exclusive.