Wednesday, 16 March 2016

Trailer Credit #3


The last set of credits we made are predominantly for the poster but we can also use them for our end credits, for example we could use this in our coming soon part of the end credits, this would help fill valuable space and could make it look more professional. We could pull it off separately as a split second shot at the end of the trailer, we could blend it in and even if just fills up a two second segment of our film it will still show the detail we went into.

Trailer Credit #2



The next lot of end credits I did was to give all of the acclaim to the people who made the film, we used a basic end credits template and built on it using visuals from other end credits we found, we made sure that we had all the right credits given, people who worked more on specific sections were given all the credit and for the those more basic things such as the ideas where a producer would be concerned we accredited all of us

Trailer Credit #1


The first lot of end credits but probably the last to show will be this one, overall the simplicity of the design is essential as it just needs to grab the attention of the audience, the "coming soon" part of the end credits is the biggest as its there to grab attention, the crown i used above is there for the purpose of filling the background, we made up the social media to make it seem like the movie is a work in progress which is coming soon, this would h

AS Evaluation

Digital Technology
-We used a Canon camera to film our AS opening two minutes as it has a higher quality than other video cameras. The make was an EOS 500D.
-The software that we used to edit our film was Adobe Premier Elements 10.
-The equipment that we used was: A Canon EOS 500D camera and a Miranda 500 tripod.
-The cons to using Premier Elements 10 were that if you didn’t get the right settings, it was slow and rendered very slowly. One of the pros was that it was easy to edit the film due to the way it was laid out. You could drag and drop a clip in to your film with no hassle. The pros and cons of having a high quality camera was that, obviously, the quality was going to be crisp and clear but the sound isn’t as great because the microphone was built in to the camera and we had to re-record shots because the shots had to be manually focused which proved difficult. Getting the lighting levels right on the camera also proved difficult as we had to change between the camera settings and video settings of the camera.
-The technology of the camera and Premier Elements 10 was what was used to create our film. The camera to film the opening two minutes and Premier Elements 10 to edit the opening.
-Only using one camera to film constricted us a little because we had to move the camera is we wanted another angle of a shot. If we had another camera, we could have gotten more angles of the same shot without having to re-film a scene with the same camera at a different angle.
-We have developed these skills in our A2 by using two cameras to film as some of our group went to different countries to film so they could film some there whilst the people in England could film other shots. We used the same camera for our A2 but we used a different lens to capture different shots like having a 150mm lens to capture longer shots and a 50mm lens to capture closer shots.

Creativity
-To first of all research what genre we wanted to do, we used YouTube to watch trailers and openings of different films which is where we decided that we were going to do a horror opening two minutes. After we had chosen out genre, we proceeded to look at more openings to horror films like: The Exorcist and Ouija, which is a similar film to ours. We decided to make a film about a group of friends that go to a haunted/abandoned house to play with a Ouija board. To come up with our ideas, we wrote all of the ideas we had down on to a piece of paper and slowly narrowed them down to just one idea. We used the same technique to choose the name of the film.
-Our ideas came from looking at different horror movies but we also had ideas in our heads before we looked at the movies on YouTube.
-To share our ideas with each other, we sat around and wrote all of our ideas down and discussed why we should do an idea and if we should include it.
-We changed the ideas of our film quite a few times due to location problems. First of all, the morgue we were going to go to was closed for renovation so we couldn’t go there. Another abandoned house we were going to go to was begin demolished and the last place we looked at was hard to get to so we ended up filming in someone’s house which did look abandoned and quite sinister.
-We used Adobe Premier Elements 10 to edit the film so the shots combine together and run smoothly with each other. We also used Premier Elements to make sure that the dialogue of the clips was louder than the music whenever it needed to be. The credits were also added using Premier Elements. We used Photoshop to make the opening logos for our film: IFM,  and Triptic Films which was a black and white image before it fades in to a coloured animated shot of the candles.
-the stylistic techniques that we used to appeal the audience were the use of a yellow lighting which was created by the candles. This gives a sinister feeling.
-Our preferred outcome of our production was a two minute opening featuring a realistic group of friends who try out a Ouija board.
-This outcome was achieved through the angles that we used. They were all landscape, showing the cinematic view, and the shots ranged from close shots to long shots.
-For A2 we have developed these skills in a further range of more complicated shots and angles of our characters. We have also developed our use of credits as they look a lot better in our A2 production.

Research and planning/ Post-Production:
How did they inform your thinking about your media production?
The audience informed us of what they expect to see in action film. We conducted audience research through the use of a questionnaire which was hugely helpful in allowing us to get a full understanding of what to include in our opening scene. They informed us on what sort of action films were favoured and what they particularly looked for in an action film. They also allowed us to make assumptions on what characters to include in our production and what role certain types of actors should play e.g. a male hero. They also enabled us to get a sense for how important music is to any production and highlighted the necessity for music as a main feature of our production.

How did you record all that research?
We recorded the research through a questionnaire where we asked a select few people, who were fairly different in terms of background, ethnicity ect. This allowed for the results to be more generalizable to the population as we can assume that the participants were representative of our target audience. We used a mixture of open and closed questions to receive more detail on some of the answers we deemed particularly important. All the results were recorded and placed on our Bloggers which were then further analysed for any sort of pattern or trend we could use in our AS production.

What primary research was undertaken?
Questionnaires were our main source of primary data as they gave us the best insight into what sort of films people in our generation watched and what they expect in them. We also ensured that we got significant information from other groups in the class as they allowed us to compare the preliminary production plans so that we could ensure particular focus was placed on conventions in our opening scene.

What secondary research was undertaken?
We also used some secondary data. Mainly on the internet, we researched what general features you could expect to see in an action movie and what sort of scenes we could place depending on the rating of our opening scene. The internet also gave some rough ideas on how we could implement a chase and fight scene with the relevant tutorials for fight scenes being researched to make ours seem as realistic as possible. We also looked at various opening scenes to movies which allowed us to generalise what we could see in them. We put focus on the action movie genre as a whole and looked at what conventions were highlighted in the opening scenes of movies like the Dark Knight for example.

How did it inform the production?
The data informed us on what we needed to include the make our trailer standout as an action film and enabled us to figure out what to include if we wanted to emphasise the qualities to the audience. The tutorials allowed us to implement a fight scene with relative ease as it gave us a rough idea on what to include. It gave us an insight into how fight scenes work, especially when involving a 2 vs 1 situation.

What is the effectiveness of these kinds of research?
These types of research allow in depth qualitative data to be gathered relatively quickly. The data was easy to analyse in terms of looking for patterns or trends in our questionnaire. We could look through the details gathered in the questionnaire and base our scenes in the opening scene on what the audience suggests is conventional in an opening scene of an action film. Or we could base the opening scene on what conventions we see in actual films which could make ours seem more professional.

How effectively were storyboards/shot lists/script followed?
We originally created a storyboard for our production which was very basic in terms of details but allowed us to work on it. We roughly followed the storyboard for most of the shots as we generally agreed on what to include in the opening scene and in what order. The storyboard was developed slightly as we went along as we changed the emphasis on a fight and chase scene together to doing them separately and so had to change a few as we go along. The script was pretty lacklustre in terms of what was on it as we didn’t particularly want that much dialogue. So we focused on what the music would entail and what shots were used for our opening scene. We discussed shot ideas as a group and then attempted to incorporate them accordingly in an order which made the storyline of the opening scene develop. We also decided to include a range of shots in our production which we thought would be effective. This included high and low angle shots during the fight scene, a dolly shot in the chase scene and a two shot in the beginning to highlight the two main protagonists of the opening scene. Most of the shots selected were chosen because of their supposed relevance to our scene and we attempted to showcase them in our conventions.

How have you developed these skills at A2?
In terms of gathering data for our production we ensured we got two questionnaires in our A2 production. We got one specifically for the action genre and one for the thriller genre as our film during the preliminary stages had conventions form both genres. This allowed us to develop an understanding of both genres in terms of what they include, whilst ensuring we can look at similarities the two share. We managed to get more of an idea of what characters we should incorporate and what is generally included in both which we could place in our trailer. The storyboard was developed further to a great extent as well. It featured the individual shots we were going to have, including the type of shot e.g. establishing shot of London. The storyboard allowed us to develop the story more but was ultimately changed along with production much like the AS production as our plot developed and changed as we went along. 

In what ways have your productions used or developed conventions from real media products?
The AS production brought about significant conventions in the entirety of the opening scene. The chase scene incorporated a wide range of shots which were filmed at a relatively quick pace to add dramatic tension. The dolly shot highlights the two main characters in the chase scene and adds specific emphasis on them. You can typically see this in action movies as the protagonist usually gets prevalence in the shots in a chase scene whilst the main antagonist shares a similar light. Other character in productions are used more sparingly as they are not essential into the plot of the movie. The fight scene also gives such prevalence as the main characters are fighting against the antagonist. In action movies you can generally see a lot of two shots in such fight scenes as the two protagonists’ friendship is often highlighted. The fight scenes are generally important in the development of an action movie and so we ensured that it played a major role in oir AS production.

In what ways have your products challenged or played with conventions?
In some ways our AS production challenged conventions of an action movie. The main area it did this was the use of characters as we included two protagonists to battle one antagonist. You could also suggest that conventions were challenged with the use of a pov shot from the antagonist as you don’t normally see their view but we thought this would be a good way of highlighting to the audience that the main characters were being watched, which could add tension.

Is your work generic or experimental, or both?
Our work was highly experimental as we often changed the plot of the story throughout production as we found some elements difficult to film. We did try and stick to generic conventions but also wanted to place some emphasis on something not conventional to make our film standout. The film did include some stereotypical attributes of an action film such as the chase and fight scene but also includes elements of a thriller film, in terms of the enigmas left behind by for example not explaining the antagonists motives. We weren’t set on one idea for the plot of our film so we tried to incorporate what we liked from each idea into the finished product and so different elements provided different themes to the storyline.

Have you developed a style?
In terms of styling, I don’t think we have developed a particular style. We tended to mould and change ideas depending on what we thought was necessary for our chosen genre. So the styling would likely change dramatically if we were doing a horror film for example. This would include the type of shots, the characters introduced and the main features of the opening scene.

Have you been influenced by the work of specific directors etc?
In terms of directors, if anyone influenced the AS production it would probably be attributed to Christopher Nolan’s opening to the Dark Knight. Its use of enigmas and tension allowed for a very interesting opening scene as we were always kept guessing. In our AS production we wanted to ensure the antagonists identity remain a mystery to the audience as it gives them more incentive to think on his motives for the killing in our opening scene.

How have you developed these skills at A2?
In terms of conventions, our A2 production adheres more to the elements you’d expect to see in an action movie. We did this mainly through the prevalence of guns in our trailer, something which we lacked extensively in the opening scene. The guns helped highlight who was the hero and villain and showcases the action qualities of the film to the audience. We also used more recognisable locations in A2 as with action films, location is a necessity in engaging the audience. The use of a voiceover allowed for the plot to be explored in greater detail and introduces the character and their role with significant ease, something which wasn’t obvious in our AS production. We still followed a highly experimental style of filming as we tend to engage ideas when we’re on set, whilst the styling remained adaptive depending on what we were filming. Action shots were more focused and quicker paced compared to shots in which dialogue was present, which is noticeable in action movies to a great extent.


Using conventions from real media texts:
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Frame 1 - The title of the film. The title conforms to the conventions of an action movie trailer as its bold styling and sharp font standout against the black background. The titles were then animated to incorporate the bullet holes at a set time to highlight the action qualities of the film to the audience. We also ensured that the titles were placed at the end of the trailer as we thought that this would be most effective in enticing the audience to watch the film.

Frame 2 - Costumes and props. The costumes and props of our characters are present in the frame. We ensured the protagonist was normally in smart attire, including a suit and the jumper getup shown. We wanted his character to contrast the more casual styling of the antagonist so the audience assume who plays what character straight away. This is conventional in action thrillers as the hero is normally dressed formally as they represent the authority in the film e.g. James Bond films.

Frame 3 - Setting/location. We incorporated many noticeable locations in our trailer including London, Dubai and Iceland. We wanted to make the trailer seem high budget and professional and this is often seen in action films as the exotic locations are normally where the action ensues. London was the main feature in the early stages of the trailer as its recognisable and allows the audience to relate the film to others in the genre.

Frame 4 - Camerawork and editing. The shot selected helps showcase the camerawork as we ensured that both the protagonist and antagonist were given prevalence through the camera angles used. In the shot we used a low angle shot to emphasise the power the antagonist holds in the trailer, something which is often associated in action movies. We also edited the scene with a flash and fade effect as its accompanied with a non-diagetic gun shot sound which adds effect to the scene.

Frame 5 - Title font and style. The font style of our movie is bold and stands out to the audience, it catches their attention and allows us to purvey the actor credits and the mention of previous films to the audience to immerse them more in the trailer. Action movie titles are generally bold as they are made to capture the audiences attention and so influence them to watch the film.

Frame 6 - Story and how the trailer sets it up. The story is mainly setup by the use of a narration. The dialogue is accompanied by a couple of prolonged shots of the protagonist which highlights his role in the film. The voiceover eventually changes into dialogue between the protagonist and his supposed boss in the organisation which you generally see in the action spy movies. The voiceover as dialogue is often seen in action movie trailers as it explains the story to the audience to a greater effect.

Frame 7 - Genre and how the trailer suggests it. The trailer constantly includes shots of our characters with guns, the traditional weapon in often seen in action movies. The protagonist has the pistol which is typical of the hero in spy films as its ease of use and accessibility is unrivaled. The antagonist sports a rifle as he represents a direct contrast to our protagonist and this highlights his power in our film. Action films normally induce scenes with the guns as it adheres to conventions

Frame 8 - How characters are introduced. The characters were generally introduced alongside the actor credits or at the very beginning of our trailer for the main protagonist and antagonist, the characters were highlighted in some shots beforehand as to adhere to the conventions you expect to see in an action film. The characters were generally portrayed within their respective roles e.g. antagonist shooting someone. Action movies are typical in this approach as the characters are introduced during the beginning normally and their roles are expanded on as the trailer continues.

Frame 9 - Special effects. The effects were largely practical and not incorporated in the editing phase, the effects we did induce were largely around the fade between shots and the flash which is integrated along with the gun shots. We did lighten some of the scenes as they were too dark, we wanted to ensure the action was easy to see and effective in immersing the audience. This is generally conventional in action movies as a lot of the effects are placed practically to make it seem more realistic to the audience, with the Fast and the Furious franchise in particular.


Wednesday, 9 March 2016

Presentation and Feedback


Good use of locations: high budget- this was one of our main aims when creating the production, the fact that me and Matt were lucky enough to have the opportunity to go to Dubai and Iceland during the year was very helpful in letting us make our trailer look high budget. Our plan to use the rule of three in regards to location seems to have worked very well, with the chance to show three very recognizable and different locations as well as the idea of three more rural/urban locations meant we could implement the rule of three very efficiently in order to create a better effect.

Villains could have been more inconspicuous (black mask)- we understand the idea behind the villain's identity being kept hidden as it creates an enigma for the audience to follow up on, however we thought for advertising and marketing purposes it would be much more realistic to hint at Matt being the villain rather than keeping his identity hidden altogether as it would help increase marketing sales.

Good range of shots- during production we made it very important that we collect as many different shots as possible in order to increase the quality of our production, therefore we set about using different types of shots in different locations, prime examples being the low angle shots used when the villain is in shot as well as the tracking shot which follows the protagonist on his search for vengeance all whilst sticking to the 180 degree rule.

Cut the scenes, more close ups of characters- The close up of the characters is something we could of improved on, it would help the audience relate more to the character at hand but we believed it would take away from the significance of the locations we had in the trailer especially abroad as the  locations were sometimes so nice we didn't even need a character in them, For the purpose of the trailer we didn't deem it too necessary to establish parasocial relationships between actors and audience rather we thought just the alluding nature of what side (good or bad) they represent.

Good use of editing to create tension- the editing was essential when considering the build up of tension within the trailer, the music was imperative in building this up, the actual soundtrack started slow in order to allow us to establish the plot as well as the characters but gradually gets quicker in order to allow a montage of shots in order to help us conform to the stereotypes and conventions of an action/thriller film.

Slight jumps in clips, faster paced editing to fit with music- the slight jump in cuts was more human error than anything, the specific software we used Cyberlink Powerdirector could be a bit fiddly when editing shots and therefore the shots could be mishandled, it was also a case of the push of the deadline meant we had to rush any last preparation in order to produce the last product on time, as for the speed of editing we felt it was more important in establishing the settings to show a sense of high budget rather than increasing the speed of the editing, even though the action genre is known for quick editing we also have to conform to the thriller genre which is much more about a gradual build up of tension.

Good font style which was effective- the title was very effective as we put a lot of time into it, this is because it is the last proper shot we see in the project therefore it needs to stand out and stay in the head if the audiences especially seeing its the name of the film which will help with the advertising and marketing campaigns as people would automatically link the name of the movie with the trailer and therefore an action/thriller element/

Titles a bit too quick, not clear on characters- we agree with this view as it was very hard to edit in the titles perfectly over the pictures present, we struggled a lot with the amount of shots of specific characters and in some cases we had to sacrifice the title in order ton not repeat the same shot over and over again, of course this takes away the familiarity of recognizable faces but it can also be seen as a positive, for example Conor's character had two personalities one good and one bad and therefore the fact that we don#t show him too much keeps him a bit more secretive, also it may be a case that he may not be in the film as much and therefore it may be unnecessary to show him more frequently.

Good soundtrack but perhaps a more tension filled one was necessary- This point goes along with the idea that we are not set in one genre therefore the need for a faster paced soundtrack might have taken away from the quality of the images we took, therefore we might have to have made a presentation which is shorter as the amount of shots we possessed was limited. However we could've done some fiddling around with the soundtrack to help bring in the fast paced bit sooner but the way we edited it and the shots seemed to fit perfectly with very little work meant we stick with the original soundtrack which took ages to find in itself.